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Global experiential marketing agency Impact XM has welcomed Michael Grivas to lead its Canadian and D.C.-based sales team. As vice president of client services, Grivas will apply his legacy of industry experience in business strategy, sales activities, operations, client relationships and team development to the Impact XM team.

A second-generation experiential marketer with more than 30 years in the industry, Grivas will help Impact XM to take their clients beyond the experience thought of in traditional tradeshow marketing. He joins Impact XM from a previous position as president of mg Experiential Marketing, where he united clients and in-house employees through internal and external communications, presentations and gatherings all while championing growth at every level of the business. He is an innovative and empathetic leader with a commitment to curating a company culture of success and he also serves on the board of the American Society of Interior Design.

Senior Vice President of Client Development John Capano says, “We are very excited to have Michael join us. He brings deep experience in the industry and a strategic view of client challenges that will help us continue to evolve our work at the leading edge of event and experiential marketing.”

Grivas is excited to bring his talents and expertise to Impact XM. “It is a great privilege to be leading teams here at Impact XM,” says Grivas. “As we put forth new and exciting resources that provide world-class client experiences, I have the pleasure to build and help teams realize their potential. It is all about the success of our teams: to find the right talent, to empower them, to support them, and to help them do their very best to serve our clients. And of course, to have fun along the way.”

Impact XM is a global experiential marketing agency specialized in live marketing. The agency creates events, meetings, conferences, exhibits, environments, digital engagements and consumer activations that connect clients’ target audiences with their brands. Trusted by some of the world’s most respected organizations, the agency has a 46-year heritage of insightful strategy, brilliant creative, smart fulfillment and purposeful metrics. Impact XM clients operate across a variety of industries, including the Aviation, Healthcare, Technology and Industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Washington D.C. and Zurich. For more info, visit http://www.impact-xm.com

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