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MIPIM expands in Asia with new format in Hong Kong and new tradeshow in Shanghai

In the second half of 2014, Reed Exhibitions China, together with its sister company Reed MIDEM, will launch MIPIM China in Shanghai.

Based on the successful MIPIM concept, MIPIM China will be a dedicated exhibition, conference and networking event for real estate professionals who are specifically interested in the Chinese market. Participants will include exhibitors and visitors from China and other countries.

Reed MIDEM, organizer of MIPIM and MIPIM Asia, also announces plans to develop MIPIM Asia in Hong Kong in 2013. The 8th edition of MIPIM Asia will take place in the Grand Hyatt, Hong Kong, Nov. 5-6 with the collaboration of Reed Exhibitions China and will focus exclusively on a high-level conference program, premium networking opportunities and the popular MIPIM Asia Awards.  The event will be a summit for leading real estate decision-makers operating throughout the Asia property market.

“I am delighted Reed Exhibitions China is teaming up with Reed MIDEM to introduce the MIPIM brand to China with this new event in Shanghai in 2014, and we have already received enthusiastic support from a number of Chinese real estate companies,” said Paul Beh, South Asia president, Reed Exhibitions. “The exhibition-based format in China will complement the summit in Hong Kong.”

Founded in 1963, Reed MIDEM is a leading organizer of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia  and MAPIC for the property and retail real estate sectors and LeWeb Paris and LeWeb London for the Internet sector.

Reed Exhibitions Greater China first began operating in China in the 1980s. After more than two decades of rapid growth, Reed is China’s premier organizer of definitive trade events, with eight outstanding member companies: Reed Exhibitions China, Reed Sinopharm Exhibitions, Reed Huabo Exhibitions, Reed Huaqun Exhibitions, Reed Exhibitions (Shanghai), Reed Guanghe Exhibitions, Reed Huabai Exhibitions and Reed Hongda Exhibitions.

Reed MIDEM and Reed Exhibitions China are divisions of Reed Exhibitions, the world’s leading events organizer with more than 500 events in 42 countries. In 2012 Reed brought together 7 million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a global publisher and information provider.

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