Meeting Professionals International (MPI) and the Event Marketing Institute (EMI) have announced a strategic partnership to deliver unique event marketing-focused educational content at MPI’s 2012 World Education Congress (WEC) in St. Louis, Miss.
A specific educational track designed by the Event Marketing Institute, this opportunity will provide access for MPI’s community into the world of event marketing as part of the ever-expanding career landscape of the meeting and event industry. The track, titled The Power of Event Marketing: Inside the World of Strategic Events, targets senior level planners and is designed for professionals charged with managing and designing events that deliver measureable business outcomes for their clients and organizations.
“The partnership between EMI and MPI is a first and one that we are very excited about. By combining the strengths of both of these premier organizations we can more effectively carry out our shared mission of demonstrating the value and impact that events have on business objectives, “ said Kerry Smith, president of Red 7 Media. “The meeting and events industry has changed drastically, and senior level planners need to be well-versed in how face-to-face events can positively impact ROI.”
The Power of Event Marketing: Inside the World of Strategic Events will kick off with a panel discussion led by David Rich, senior VP of strategy and planning for George P. Johnson Experience Marketing. The panel will provide insight into the profession of event marketing and how event planners can extend their role into this strategically-based field. Throughout the day, attendees will learn why event marketing is growing so rapidly and become equipped with the latest research and analysis on emerging trends. Attendees will also learn what it takes to be successful by working through real-world event marketing case studies.
“MPI has long been a source of invaluable information for meeting and event planners. We are thrilled to be in partnership with EMI to offer an elevated understanding of the business of live events and the impact of strategic marketing not previously provided at WEC ” said Bruce MacMillan, MPI president and CEO.
The Event Marketing track will take place on Tuesday, July 31, and is open to the first 150 senior and advanced level planners who register. Planners can register for WEC or just The Power of Event Marketing: Inside the World of Strategic Events” session.