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A new “Innovation Zone” will be launched at EIBTM 2013, the global event for the meetings and events industry. Taking place a week earlier than in previous years, EIBTM 2013 will be held in Barcelona, Spain, on Nov. 19-21.

The Innovation Zone will provide an interactive showcase of the latest innovations impacting the meetings and events industry.

Sponsored by Slovenian Tourist Board, this new area on the show floor, formerly known as the Future Events Experience, has been redesigned to feature a stage for Spotlight Sessions, the Genius Hub, a showcase zone and play area for the Top-Ten Innovations and Wall of Fame.

“This is one area of the meetings industry that has progressed immeasurably, and we see our focus becoming more visible and interactive each year,” said Graeme Barnett, senior exhibition director, EIBTM, Reed Travel Exhibitions. “We have teamed up with a number of new partners, and we are confident that the Innovation Zone will help take our meeting industry professionals and their implementation of technology to the next level.”

Confirming a number of collaborators, EIBTM appearances include Brahler, Many Colours and Tubbo, who plan to deliver a sensorial experience demonstrating how the five senses can affect and stimulate the learning process.

Running a series of Spotlight Sessions over the course of the three-day show, EIBTM will provide technology suppliers with the opportunity to present 45-second ‘Elevator Pitches’ to attendees. The theme for the 45-second presentation will vary each day, challenging innovators to create new and interesting ways to demonstrate their product and its application.

Included within the new Innovation Zone is the Genius Hub, where meetings industry professionals can receive one-to-one advice from technology “geniuses” from event mobile applications to social media.

Another key feature will be a showcase of the Top 10 Latest Innovations as well as a play area where meetings industry professionals can discover and experience the top 10 innovations identified to impact and revolutionize the industry.

“The Top 10 Innovations will provide a unique opportunity for attendees to experience, interact with and learn about meeting design innovations,” said Rosa Garriga Mora, project manager of Innovation Area, EIBTM. “This is an incredibly useful tool for meeting planners [who] want to know how meeting design elements influence in maximizing ROI.”

Providing attendees with inspiration when selecting an innovative venue for their next event, the Wall of Fame features a number of venues that offer something unique, whether it is a specially designed meeting facility or new integrated technologies that can optimize the meeting and events experience.

For more information, visit www.eibtm.com/home/.

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