Thousands of medical professionals from across the Americas are scheduled to gather in Houston April 28-30, 2014, for the inaugural MEDICAL WORLD AMERICAS, an innovative conference and exposition allowing participants to efficiently source a variety of medical products, equipment, technology and services for everything from prevention and diagnostics to therapy and rehabilitation.
The Greater Houston Convention and Visitor Bureau (GHCVB) is producing the event in partnership with Messe Dusseldorf North America (MDNA), the U.S. subsidiary of one of the world’s leading organizers of international tradeshows. Messe Dusseldorf is the organizer of MEDICA, the world’s largest annual medical trade fair, boasting more than 4,500 exhibitors and 130,000 attendees in Dusseldorf, Germany, after which MEDICAL WORLD AMERICAS has been modeled.
“The Americas represent some of the most significant players, if not the largest and fastest growing, in the global medical market and, therefore, are a natural extension of the MEDICA brand and its commitment to innovation in the international health industry,” said Joachim Schaefer, managing director, Messe Dusseldorf.
The conference component will be developed in collaboration with Texas Medical Center (TMC) specialists and faculty members, to align with the system’s leading-edge knowledge and innovation across a variety of specialized categories, including: cardiology, oncology, infection control, hospital occupational health and safety and hospital disaster readiness.
The collaboration of TMC with MEDICAL WORLD AMERICAS is unique and unprecedented in the prestige, collective wisdom and buying power that it will deliver. As the largest medical center in the world, it will draw its 52 member institutions constituting a workforce of 92,000 and exemplary programs including: University of Texas MD Anderson, The Texas Heart Institute and Baylor College – all ranked very highly in their respective specialties by U.S. News & World Report.
“MEDICAL WORLD AMERICAS gives the TMC and all of the institutions an opportunity, a platform, to tell the story about the work being done here in Houston,” said Dr. Robert Robbins, CEO, TMC. “We have an opportunity to become known as a global hub for medical meetings and expos. We are already the best at what we do. Now it’s time to be known as the best.”
In addition to the member institutions of the TMC, Houston is a hub for science and biotechnology companies, cutting-edge hospitals and health clinics, and some of the U.S.’s top research facilities, resulting in the ideal venue for Americas’ most important medical trade event.
The launch of MEDICAL WORLD AMERICAS is part of Houston’s ongoing strategy to develop new events that showcase the city’s world-class industries and facilities. The event will bring together hospital administrators and executives, procurement specialists, physicians, nurses, scientists, pharmacists, research technicians and educators from across the Americas. Event details, educational sessions, participating exhibitors and more will be available over the next months on the event website, www.MedicalWorldAmericas.com, through social media channels, the industry press and a robust direct marketing campaign.
Located in Chicago, MDNA is the U.S. subsidiary of Messe Düsseldorf Germany – one of the worlds’ largest organizers of international tradeshows for the machinery, medical, fashion and leisure industries. Messe Düsseldorf became the first German tradeshow organizer to establish a permanent, fully staffed office in the U.S. when it opened MDNA in 1982.
The TMC is the largest medical center in the world, comprising 14 renowned hospitals and two specialty institutions, three medical schools, six nursing schools and schools of dentistry, public health, pharmacy and virtually all health-related careers. Its 52 member institutions make up a work force of 92,000 and are highly regarded as leaders in their specialties.
The Greater Houston Convention and Visitors Bureau is the primary sales and marketing arm of the city of Houston and Harris County, Texas. The mission of the GHCVB is to improve the economy of greater Houston by attracting conventions, tourists and film projects to the area through sales and marketing efforts.
