MIR3 Inc., a developer of real-time notification and response technology, announced the availability of a new white paper called “Social Media for the BC/DR Professional.” The paper was researched and developed to assist business continuity professionals in gaining a greater understanding of social media in order to reduce the possibility of risk to the enterprise.
As an extension of the popular webinar series of the same name, the paper explores:
- Potential risks presented to your organization by social media
- Benefits to be gained by using social media as a business tool
- The importance of monitoring and joining into the social media conversation
As social media has grown over the years, its use in business and at businesses, whether sanctioned or not, has increased. While executives are busy weighing how much access to provide staff, and human resource professionals are refining usage policies, the business continuity professional may be called upon to assess and address the potential risk that social media can introduce.
Since managing risk and exposure is a significant part of the charter, the management or monitoring of social media may not fall under the purview of the business continuity/disaster recovery professional. It is important they understand any possible risks that could impact the enterprise.
“Social media is getting more and more sophisticated and widely adopted every day,” said Ann Pickren, senior vice president of solutions, MIR3, and author of the paper. “It’s important that the BC/DR professionals get their arms around this new technology in order to guard their company against any risks it may present.”