Extending its newly-unveiled “New Rules” marketing campaign to the internet, the New York International Gift Fair, (NYIGF) has launched a new Web site at www.nyigf.com. The new site, which went live Nov. 10, is designed for optimal functionality — prioritizing and delivering content to visitors based on its popularity, rating and other visitor trends.
The entire site features a new modern layout utilizing graphic elements from the Fair’s marketing campaign and employs two-level navigation from its home page, so that the user is never more than two clicks away from their desired content. Integration of exhibitor video, product images, live catalog galleries and streaming industry news presents a current and comprehensive trend resource for the entire gift and home community. In addition, and for the first time ever, NYIGF e-communications will drive constituents to dynamic landing pages customized to their specified category interest.
“Social media and constant interactivity have resulted in higher expectations of what NYIGF’s website should offer,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “We’ve transformed the NYIGF site into a 2.0 platform with useful tools and information to extend the tradeshow experience.”
New home page highlights include “nyigf tv,” a video showcase of exhibits and displays; an industry news ticker offering real-time industry and show information; and a panel of featured products which continuously rotate to feature various product categories representing the breadth, depth and quality of NYIGF offerings.
As part of this, NYIGF.com also will offer more detailed and comprehensive information about each of the Fair’s eight divisions, with “snapshots” of each division listing key exhibitors, relevant retailers and related media outlets.
Links from the home page connect to the NYIGF presence on complementary social media sites, including Twitter, Facebook, flickr and YouTube. There is also a direct link to the Travel Planners site dedicated to GLM events, MyGLMTravel.com.
The new Web site was designed by Whereoware on behalf of NYIGF. The New York International Gift Fair is produced and managed by GLM, LLC.
NYIGF is the nation’s premier gift, home and lifestyle marketplace, with 2,800 exhibiting companies featuring an extraordinary breadth and depth of design-driven home fashion products and complementary giftware. Some 31,000 attendees from all 50 states and around the world are expected. For information and registration, visit www.nyigf.com.
