Nth Degree, a full-service global event marketing and labor management company, expanded its portfolio of client services within the automotive sector by appointing a vice president of Automotive Brand Experiences.
In this newly created role, Roger Ormisher will establish and direct a new experiential business unit, which will combine strategic messaging, content and creative solutions to help bring brands and their products to life in 3D environments.
“I am delighted to be joining Nth Degree,” Ormisher said. “This new experiential offering will be about connecting with our target audiences in person and offering them an experience that is engaging, authentic, relevant and one they will want to tell their friends about.”
Ormisher brings more than 27 years of global experience in marketing and PR in the automotive industry, spanning three major continents – Europe, the U.S. and Asia. He held senior communications positions at both Volvo Car Corp. and Nissan Corporate and, most recently, ran Global Corporate Communications and PR for start-up Fisker Automotive.
Responsible for numerous event and experiential activities, including messaging and launching of technology products, such as the Nissan Leaf and Fisker Karma, Ormisher also brings expertise in 3D communications, events management strategy, brand partnerships and product placement. He was a recipient of Ford’s Global Marketing award for the Volvo promotional campaign and treasure hunt tied to Disney’s “Pirates of the Caribbean” film franchise.
Ormisher is based in Nth Degree’s Southern California office.