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Nurnberg MesseThe Chinese New Year, in the sign of the dragon, marks the fifth year for NürnbergMesse China, with many new features and co-operations in the works for the tradeshow company.

Being present on the Chinese market has become indispensable for international tradeshow companies. The Chinese economy has been growing continuously, opening up for global players across the world. The economic productivity of the People’s Republic of China grew by 9.4 percent in 2011 compared to 2010. In the last five years, the exhibition space in China has also been growing steadily. Almost half of the newly created exhibition space worldwide was opened in China, with more than half of Asia’s 15.5 million square miles of exhibition space rented in China alone.

“NürnbergMesse China was our first subsidiary abroad; we now have four on three continents,” said Petra Wolf, director of international operations, NürnbergMesse Group. “This has strengthened our impact on the international trade business abroad, and made our home events even more international; placing NürnbergMesse amongst the top exhibition grounds worldwide.”

BioFach, a well-known Nürnberg-made tradeshow concept, can be seen worldwide. To date, this format has been exported and adapted to the requirements of the U.S., Japanese, Indian and Latin American markets. The Chinese version was launched in 2007. Since then, the tradeshow has shown continuous growth of exhibitor and visitor numbers, successfully positioning the subsidiary on the Chinese market for organic products.

The International Powder/Bulk Conference and Exhibition (IPB) in Shanghai is another tradeshow in China benefitting from NürnbergMesse’s concepts. The event demonstrates the international expertise in the specialized field of powder, granule and bulk solids technologies. With the strong support of POWTECH in Nuremberg, Germany, the IPB approach focuses on the rapid development of the growing market in Asia. IPB is China’s largest and most specialized international tradeshow in the field. It is jointly organized by the Chinese Society of Particuology, NürnbergMesse China, and Shanghai Worldwide Exhibitions.

“A dynamic development worldwide shows the increasing importance of regional tradeshow markets in other continents,” said Dr. Roland Fleck and Peter Ottmann, CEOs of NürnbergMesse Group. “NürnbergMesse has seized the opportunity to serve this market by exporting its own successful tradeshow concepts and tradeshow expertise. We are convinced that our team in Shanghai is heading for a successful year.”

In addition to extending its existing industry expertise and offering exhibitor service and support, NürnbergMesse China has also broken new ground, adding the automotive industry to NürnbergMesse’s portfolio. The tradeshow for the International Federation of Automotive Engineering Societies (FISITA) will be co-organized by NürnbergMesse China and the Society of Automotive Engineers (SAE-China), hosting the FISITA World Automotive Congress and Exhibition in 2012. The exhibition is set to attract 400 exhibitors and 20,000 visitors. The new exhibition will display the complete automotive production and engineering chain.

“It will combine existing core competences of NürnbergMesse Group such as die-cast and molding, automation and sensors, embedded systems, coatings, and at the same time will also develop new core competences tailored to the Chinese market,” said Crane Fan, managing director, NürnbergMesse China.

In 2011, more than 800 Chinese companies participated in NürnbergMesse’s tradeshows in Germany. The subsidiary also aids Chinese visitors attending the American Coatings SHOW in the U.S., organized by the NürnbergMesse North America.

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