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OFFPRICE Launches Apparel Show EVOLVE

EVOLVE will premiere at the next OFFPRICE show at the Las Vegas Convention Center Aug. 7-10.

The EVOLVE Marketplace offers the savvy retailer who wants to add premium product to their portfolio the ability to discover elevated styles and urban trends together at the right price. Housed within the OFFPRICE Show, which showcases quality goods at lower costs, EVOLVE encourages buyers to safely meet face-to-face to source product and secure agreements.

The EVOLVE Marketplace is where exclusivity meets opportunity and is an exciting addition to the OFFPRICE show. This feature area was established due to the need for off-price strategies in today’s retail climate. As an evolution from the previous boutique section, higher margins on quality goods drive this section. For exhibitors, this premier section offers targeted marketing to discriminating buyer groups for a limited number of vendors. For buyers, EVOLVE offers on-trend margin builders and products that have immediate availability. EVOLVE gives buyers the opportunity to explore new products at low risk and discover brands at the right price while building new sourcing relationships.

Angel Kamine (pictured left), sales director of the OFFPRICE show, says, “If you are in retail and want to make money, you must have an off-price strategy. That is why we are introducing EVOLVE. This section offers elevated product, unique items, and on-trend merchandise all at the right price. We offer every retailer the opportunity to increase their margins on all buys, from value to premium.”

Tricia BarglofTricia Barglof (pictured right), executive director of the OFFPRICE show, says, “The boutique section was successful, but we realized quickly that boutiques are not the only retail stores that can benefit from offering a higher price point. In today’s market, retailers of all sizes should have an off-price strategy, and EVOLVE can fill that need.”

EVOLVE will premiere during Las Vegas Fashion Week in August. For the first time ever, OFFPRICE is headed to the Las Vegas Convention Center. The show will kick off the industry’s much anticipated return to Las Vegas Fashion Week, alongside WINN and Magic. Doors will open Aug. 7 for the four-day market, located in the LVCC South Halls.

The OFFPRICE Show takes place biannually in Las Vegas in February and August during Fashion Week, and an annual market show in New York City. The show is aimed at small business owners to retailers for national chain stores. Featuring a range of exhibitors showcasing quality apparel, footwear and accessories at value-based costs. The OFFPRICE Shows are produced by Tarsus Group, an international media group with interests in exhibitions, conferences, publishing and the online media. With offices in London, Shanghai and Milwaukee (home of OFFPRICE), Tarsus serves niche markets with trade events and online media. For more info, visit www.tarsus.com or www.OffPriceShow.com. Follow @OffPriceShow on Twitter for the latest news.

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