Oscar Reig-Plaza was named chief executive officer of High Point, N.C.-based American Silk in early August. He is the former VP of sales at Covington Fabrics and owner of Barcelona Sales. He joins an executive team at American Silk that already features seasoned home furnishings player Jeff Smith as senior EVP – sales and marketing and furniture industry merchandising veteran Kena Cohenour as director of design and merchandising.
Reig-Plaza will also be responsible for American Silk’s parent Sutlej Textiles and Industries Limited (STIL)’s home textile division. The operational synergies created by the two companies will enhance the ability for American Silk Mills to create, produce and distribute an exquisite range of luxury textiles.
STIL is the flagship textiles company of the KK Birla Group headquartered in India. It is a leading textile solutions provider, producing a range of products including value-added and specialty yarns, fabrics for home furnishings, contract drapery and upholstery. Sutlej currently serves a global clientele with its presence in major developed and emerging markets across more than 60 countries. The company is an internationally recognized industry leader in the use of state-of-the-art technology and the implementation of eco-friendly and sustainable manufacturing practices and processing- achieving the Global Recycle Standard. Sutlej employs more than 16,000 employees and is committed to serving the communities in which it operates through measures aimed at health, education, environmental protection and relief during natural calamities that improve and protect lives. Comprehensive measures taken by Sutlej Textiles over and above government mandates have given its employees the confidence to excel, alongside drives to ensure 100 percent COVID-19 vaccination by September this year.
American Silk was founded in 1896 and remains among the oldest and most established of the American textile brands. The company specializes in designing and distributing innovative textiles to customers across residential, contract, transportation and specialty markets. ASM products include fine jacquard textiles, high quality silks, a variety of luxurious velvets and Sensuede®, an eco-friendly synthetic suede. American Silk Mills offers 125 years of design expertise, and combined with Sutlej’s state of the art yarn, fabric and finishing technologies, is poised to produce the next generation of innovative luxury textiles for the residential, contract and hospitality markets. For more info, visit www.americansilk.com