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PACC to light up pink for breast cancer awareness

The Pennsylvania Convention Center (PACC), in a joint effort with Susan G. Komen Philadelphia, the Tri-State Toyota Dealers Association and CBS3, is offering two special events aimed at reminding women and men to be screened for breast cancer and to stay vigilant in the fight against the disease.

On Oct. 16, the Convention Center will feature a pink Toyota Camry parked in its Grand Hall where it will be viewed by up to 7,500 guests who attend the annual Pennsylvania Conference for Women. The pink Toyota Camry will be wrapped with the “Lights for the Cure” logo and light up pink in support of the important initiative.

ECN _102014_NE_Lights for the Cure logo (PACC)“We are pleased to join the Tri-State Toyota Dealers Association in support of the ‘Lights for the Cure campaign,’” said John McNichol, president and CEO, Pennsylvania Convention Center Authority. “We hope to help raise awareness for this important cause by displaying the Pink Camry for thousands of visitors at the Pennsylvania Convention Center.”

In addition, the Convention Center is among the 100 local businesses turning the area skyline pink for the 13th consecutive year for “Lights for the Cure” during National Breast Cancer Awareness Month. Each night, the Center’s 475 LED lights on the Broad Street entrance blaze a pink pattern across the façade for the third year in a row

Launched in 2002 by CBS 3 and the Philadelphia Affiliate of Susan G. Komen for the Cure, “Lights for the Cure” was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.

The Convention Center also served as the host venue for the Susan G. Komen 3-Day Walk for the Cure, held earlier this fall.

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