Officials for Pacific World, a global DMC, event management and PCO organization, have announced its expansion into South Korea, the growing MICE destination and travel hub in North-East Asia.
The expansion of Pacific World into South Korea is made possible through a strategic partnership with Kims Travel Co., a local inbound expert.
“South Korea is a top-class meetings and incentives destination. With the expansion of Pacific World into South Korea, we are able to deliver outstanding experiences to our clients in this new destination,” said Harsha Krishnan, strategic development director, Pacific World. “We are delighted to be able to partner with Kims Travel, whose experience and destination knowledge will open up a new and innovative portfolio of meeting and incentive solutions for Pacific World clients.”
Pacific World is dedicated to increasing its presence in emerging MICE markets and recognizes the increasing potential of South Korea to become the leading MICE destination in the region. UIA statistics from 2011 rank South Korea as the sixth most popular country in terms of international meetings, ahead of Germany and Spain. Similarly, Seoul, the capital of South Korea, was ranked as the fifth most popular city for international meetings, ahead of Tokyo, Barcelona and Berlin.
“Korea has become a much-coveted destination for International Conferences, Meetings and Incentive solutions in recent years for its versatility,” said Chun C. Kim, CEO, Kims Travel. “Korea is a perfect venue for both small and large functions due to its cutting-edge IT technology, historical and cultural sites of many thousands years and K-Pop culture spreading like wildfire.
“We are very excited to partner with Pacific World to continue to promote Korea as one of the top MICE destinations in the world.”
Pacific World works closely with local governments and convention centers in more than 16 countries, including China, India, Hong Kong, Thailand, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Greece, Scotland, Portugal, Spain, France, Monaco and southern Africa.
Founded in 1991, Kims Travel is the leading DMC in South Korea, specializing in the arrangement of ground services for large congresses and conferences.