On Jan. 25, Matrex Exhibits announced Michael Parsons has joined the company as director of PerformanceScience, a proprietary suite of technologies that attract, engage, educate, entertain and measure the results of interactions at tradeshows, conventions and other live events. Parsons comes to Matrex with 20 years of senior sales and marketing experience.
Most recently, Michael was the vice president of client services at TBA Global, an experiential marketing and event agency located in Chicago. He also was responsible for new business development for brands such as Procter and Gamble, Electronic Arts and Chipotle.
As director of PerformanceScience at Matrex, Parsons will be responsible for building the business and working to drive the PerformanceScience brand into new markets.
