As the year 2011 draws rapidly to an end, it’s time to start planning for new 2012 business opportunities.
World businesses are quickly coming together as a single marketplace. The USA also continues to be a leading location for many world tradeshow events.
Tradeshow marketing worldwide continues to play a strong role in the overall marketing mix for global companies. As a member of EDPA, you are one step ahead of your competition when you have exhibit supplier partners you know and can trust. This trust is best achieved by meeting face-to-face with potential partners in countries like China and other international locations.
As the past president of IFES and EDPA, I invite to attend ACCESS 2011, EDPA’s annual conference of exhibit suppliers, this year in Las Vegas, November 30- December 2, 2011. The theme of this year’s meeting will be Doing Business Beyond Your Borders- with a key focus on China. EDPA has pulled together some top speakers and topics for this year’s meeting. One of the many sessions you don’t want to miss will be Wednesday, November 30 at 2 p.m. Marco Alvarez will moderate a lively discussion with industry experts regarding doing tradeshows in China.
I assure you that three things will be achieved if you attend:
- You will meet international companies looking for partnerships
- You will learn about doing tradeshows in China
- You will learn a tip or two from a panel of international experts
Hope to see you there!
For further info and the entire agenda, go to www.edpa.com/access2011.
-Larry Kulchawik
Past President- EDPA & IFES
