PCMA creates “PCMA-TV en Español”

PCMA has partnered with Convention News Television to create PCMA-TV en Español. This new video product is part of PCMA’s focus on the emerging Hispanic market.

“PCMA-TV en Español is part of a larger strategy to provide products that meet the needs of our constituents in Latin, Central and South America and Europe,” said Sherrif Karamat, PCMA chief operating officer. “It’s a demand growth area for us, and it’s truly communicating in the most effective way.”

CNTV professionals were on site during the PCMA International Summit in Las Vegas to produce coverage of the event in English and Spanish.

CNTV’s CEO, Marcelo Zolessi, a native of Uruguay, created PCMA-TV en Español after discussions with Sheriff Karamat about strategic communication options that CNTV could provide the organization. PCMA can now reach members in Spanish-speaking countries, as well as bilingual members throughout the United States with the creation of PCMA-TV en Español.

“This opens up a new audience for associations seeking to expand their reach,” said Zolessi. “They now have the ability to deliver information to the Spanish-speaking world. We are excited to provide this new service for all our clients.”

Coverage of PCMA events includes highlights from education sessions, summaries of keynote speeches and one-on-one interviews. Watch for PCMA-TV en Español during Convening Leaders in San Diego, Calif., January 8-11, 2012.