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PCMA curates educational program for global medical meeting


Some of the most senior strategists in the medical meetings community will address attendees as part of the education program at the 2013 PCMA Global Medical Meetings Summit to be held at ExCeL London Exhibition and Convention Centre from July 17-20.

Curated by PCMA, an educator of leaders in the exhibition industry, the educational program was designed to mix keynote speakers with specific and relevant expertise in this area of the market, with group, peer-to-peer and shared learning across the senior delegation.

“This is an ambitious and comprehensive program of education and one that we feel confident will drive new learning across the medical meetings sector,” said Sherrif Karamat, CAE, COO, PCMA. “We’re privileged to have some of the leading minds converge in London for what will be an outstanding summit.”

Delivering the first-day keynote address on The Future of Global Healthcare is Magnus Lindkvist, a trend spotter and futurologist.

An expert in strategic planning, decision-making, innovation and corporate governance, Franck Schuurmans, Ph.D., will lead a keynote workshop session on reinvention and future scenarios.

There are other topics that will be discussed at sessions: What Do Future Healthcare Trends Mean for Your Society and Medical Meetings?; What are the Opportunities for Reinvention in Medical Societies?; Codes and Compliance; A Moderated Panel Discussion on Strategies for Medical Meetings; Global Pharma and Device Compliance and Your Strategies for Compliance.

A series of Tech Lunches will be hosted by local companies, offering delegates a chance to pose challenges and ask for advice on how technology can input and enhance their meetings.

Commencing the meeting is Boris Johnson, the mayor of London, who will welcome delegates representing medical association meeting planners and CEOs from across the globe. The mayor’s presence underlines the importance London puts on this sector of the meetings and events industry and its commitment to high-quality education and learning.

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