Mona joins global data and technology agency ForwardPMX as the company expands its consultancy team and continues to strengthen its data and technology services
Global data and technology-driven marketing services company, ForwardPMX, announces that Pedro Mona is joining the agency as its new global director of martech (marketing technology) and data.
This global role will be based in London and will see him lead ForwardPMX’s martech and data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base.
With a strong background in consulting spanning over 15 years, Mona brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo and most recently at iProspect, where he was managing director of platforms and engineering. Within this role, he oversaw commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency.
With client relations at the heart of the agency’s offerings, Mona has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate.
Global Head of Consultancy Tom Manning (pictured right) says, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with,” adding, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.”
On the new role, Mona says, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honor to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.”
ForwardPMX is a global data and technology-driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy, and performance solutions that reach people all over the world. By pairing people with data-led processes and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem-solving. ForwardPMX is a proud member of Stagwell, a challenger-holding company built to transform marketing. For more info, visit www.forwardpmx.com
Stagwell is a challenger-holding company built to transform marketing. They deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, their 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. For more info, visit www.stagwellglobal.com
