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PMMI, the owner and producer of the PACK EXPO tradeshows, hired a director of EXPO PACK Events.

In this new role, Gerardo Barajas will oversee the company’s Latin America-based tradeshows, EXPO PACK México and EXPO PACK Guadalajara.

“Gerardo’s accumulated experience in negotiation, sales strategy and public relations made him a natural choice for this position,” said Jim Pittas, vice president of tradeshows, PMMI. “We are very glad to have him on board, and we’re looking forward to what he’ll bring to our Mexican events.”

Barajas comes to EXPO PACK and PMMI, The Association for Packaging and Processing Technologies, from HAYS, a British recruitment firm focused in the accounting and financial fields. Previously, he was based in Guadalajara, Jalisco, as the general director of Intermoda, the second-largest fashion tradeshow in Latin America. He also spent eight years with Mexicana Airlines, most recently as a key account manager.

“I’m very excited to have the opportunity to be part of the leading packaging and processing association in the world. The EXPO PACK and PACK EXPO events are clearly world-class,” added Barajas. “I look forward to using my prior experience to build on the EXPO PACK success in this growing industry.”

Barajas has a Business Administration degree from ITESO — Instituto Tecnológico y de Estudios Superiores de Occidente. He’s already hard at work preparing for EXPO PACK Guadalajara 2015, taking place March 10–12 at EXPO Guadalajara in Guadalajara, Jalisco, Mexico.

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