Beauty is in the eye of the beholder, and Premiere Beauty Show Group president Howard Britt really loves the look of the Orange County Convention Center (OCCC). In fact, Britt announced that his Premiere Beauty Show, which began in Orlando, Fla., will be held at the OCCC through 2015.
A four-year contract keeps the largest beauty show in the U.S. in Orlando. Its more than 53,000 attendees are expected to have a positive economic impact of more than $91 million dollars on the Orlando community. OCCC and Visit Orlando sales teams worked in conjunction to secure the additional years.
“The term partnership is used often and lightly, however, our relationship with the OCCC and Visit Orlando is truly a partnership” said Britt. “They have been with us when we were a small business and have grown along with Premiere Shows. I look forward to the future and continuing the relationship.”
“We are excited that Howard Britt has chosen to keep the Premiere Beauty Show in its hometown,” said Gary Sain, president and CEO, Visit Orlando. “What a great example of how a destination can help a tradeshow grow.”
“The Orange County Convention Center is honored to be chosen as a long-term facility partner for the Premiere Beauty tradeshow,” said Kathie Canning, deputy general manager, OCCC. “We have enjoyed an outstanding relationship with Premiere Beauty and are excited to continue to provide their show’s guests with all of the amenities that our Center and our community have to offer.”