Financial services provider Primerica Inc. brings its premier biennial event, the Primerica International Convention, to Atlanta June 19-22. The city’s largest corporate meeting anticipates nearly 50,000 conventioneers, bringing $44 million in direct spending to the local economy.
“Our convention provides a great opportunity for us to celebrate our accomplishments and set the course for the remainder of the year, ” says Glenn Williams, chief executive officer of Primerica. “We expect the event to bring together tens of thousands of our teammates to Atlanta’s Mercedes-Benz Stadium where they will learn from dynamic leaders, attend workshops and seminars, and enhance their skills. The convention will help us maximize the many opportunities that lie ahead for Primerica, our clients, and our representatives. Primerica remains ideally positioned to meet the evolving needs of middle-income families across North America now and for years to come.”
Headquartered in Duluth, Ga., Primerica provides financial services to middle-income households throughout North America. Licensed representatives help their clients better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, mutual funds, annuities and other financial products. Through its insurance company subsidiaries, the company was the No. 2 issuer of term life insurance coverage in North America in 2018.
The convention gathers at Georgia World Congress Center and for the first time at Mercedes-Benz Stadium.
“Since Atlanta last hosted Primerica in 2015, Downtown’s walkable convention and entertainment district has transformed with the opening of Mercedes-Benz Stadium and upgrades to Centennial Olympic Park and Georgia World Congress Center,” says Mark Vaughan, executive vice president and chief sales officer, Atlanta Convention and Visitors Bureau. “We are thrilled to welcome the convention back as one of the city’s largest conventions and economic drivers.”
Primerica International Convention will return to Atlanta in 2021.
Established in 1913, Atlanta Convention & Visitors Bureau (ACVB) is the official destination marketing organization for the city and serves to favorably impact Atlanta’s economy through conventions and tourism. A private, not-for-profit organization, ACVB bolsters Atlanta’s $16 billion hospitality industry which generated 56 million visitors in 2018. For more info, visit atlanta.net.
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