ProExhibits, an event and exhibit design, fabrication and management agency based in Sunnyvale, Calif., was recently selected by Extreme Networks to produce their new state-of-the-art, multimedia tradeshow experience at Interop Las Vegas.
Extreme Networks provides mobile network solutions that help meet the needs of enterprises and service providers.
“This year’s Interop show was crucial to us as we were launching major products. We had to create a worthy stage,” said Darius Goodall, Extreme Networks product and technical marketing manager. “We knew what we wanted to accomplish and had to find the right exhibit partner to bring our priorities together and create a visual delight. ProExhibits’ team completely absorbed our requirements and challenges. They came back with an amazing design interpretation. From that point forward, things just fell into place.”
Several design elements heightened the viewer’s experience of Extreme Networks new product introduction. Within the 30-by-30 space, the completed structure was 24 feet long, 24 feet wide and 20 feet high with massive wall murals, making it stand out on the show floor. Further drama was created in a closed-viewing environment where a multimedia presentation was uniquely choreographed to music and theatrical lighting.
While this was happening, Extreme Networks’ newly announced data center solution, the Extreme Networks BlackDiamond X8,satshrouded by fog inside a custom-built display case. At the appropriate time in the presentation, lights came beaming into the product display, the music became heavy with bass, and the fog was quickly drawn from the display case. Simultaneously, a foot of fog shot across the floor, giving the effect of being in a cloud – a precisely synchronized unveiling of the new product.
“Staging of every component strategically created an extraordinary atmosphere of excitement and focus that showcased our products perfectly,” said Goodall.
Extreme Networks also felt ProExhibits exceeded their expectations with its on-site management system.
“We saw the importance of having a tradeshow partner that knows how things work in the field and how best to utilize resources,” said Will Chan, Extreme Networks channel director. “Our on-site person was crucial. It would have been impossible to do the show successfully without her. We could not have had a better show or better results at the industry’s largest event, thanks to ProExhibits.”
|People on the Move|