ProExhibits, based in Sunnyvale, Calif., recently won a bid over three major tradeshow exhibit houses in Southern California to design and build the new Aquatic tradeshow exhibit. The unique custom tradeshow exhibit was launched at the International Builders’ Show in Las Vegas in January.
Aquatic is the world leader in innovative bathware and showers, selling more than one-fourth of all bath fixtures annually in the United States. The appeal of ProExhibits to Aquatic was their creative design solutions, in- house manufacturing capabilities and comprehensive management services. Even more, ProExhibits’ custom tradeshow exhibit provided a variety of creative elements including three flexible and adaptable towers to accommodate necessary changes of Aquatic’s new branding process, LED lighting that flashed on the towers creating free flowing movement simulating water and attention-getting, overlapping custom tension fabric hanging signs.
“Not only did ProExhibits have the ability to design, build, manage and warehouse our new tradeshow exhibit, but they also offered a unique inventory management tool that made our Southern California company only a click away from our exhibit,” said Dave McFarland, director of marketing and new product development for Aquatic. “Having remote access to our stored access is a huge value-add for us, regardless of where it is stored. We were also delighted with ProExhibits’ professionalism and responsiveness, as evidenced by their remarkably quick six-week turnaround from design concept to the trade show floor.”
“Using our proprietary management tools, we were able to map out a highly responsive needs assessment for Aquatic” said Dick Wheeler, president of ProExhibits. “We then created a solution to successfully deliver Aquatic’s sales message at the exhibit floor point of impact. Our policy in cementing win-win relationships with clients such as Aquatic is to listen to their needs and then work together to design, build and produce an exhibit that exceeds their expectations.”
Aquatic’s new tradeshow exhibit is next slated to appear at the Kitchen and Bath Industry Show in Chicago in April as a 50-foot-by-70-foot exhibit.
Additional information can be found online at www.proexhibits.com.
