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QuickMobile and Eventware bring mobile events to the Middle East

QuickMobile has announced a strategic partnership with Eventware FZ LLC, a new event technology company headquartered in Dubai, United Arab Emirates, that will help to accelerate the adoption of mobile event solutions in the Middle East’s conference and meeting industry.

The partnership combines QuickMobile’s Mobile Event 2.0 technology and experience developing mobile meeting apps for global brands with Eventware’s mission to advance the event experience and understanding of the Middle East market. The companies demonstrated their mobile event solutions at the Gulf Incentive, Business Travel and Meetings Exhibition (GiBTM) at the Abu Dhabi National Exhibition Centre on March 26-28, 2012.

“Together, QuickMobile and Eventware are providing mobile event solutions that are literally changing how event marketers plan and manage events, and how attendees engage at meetings and conferences,” said Patrick Payne, president and CEO of QuickMobile. “Eventware is ahead of the curve in understanding mobile technology and how it can impact an event, and with its experience producing high caliber events and knowledge of the Middle East, we are excited about the partnership and the possibilities for both companies.”

As a result of the partnership, Eventware will market and sell QuickMobile’s branded mobile event apps and QuickStart Platform. The dynamic platform provides real-time data connectivity and Content Management System capabilities, such as real-time event schedules, personalization, interactive and Push messaging, social networking, mCommerce, advertising and analytics.

“Mobile is a game-changing platform for the events industry, and in the short time that mobile event technology has been available in the Middle East, we have seen tremendous response among event organizers and users,” said Craig Tunstall, project director of Eventware. “QuickMobile is the known industry leader of high quality mobile event apps for events, with a proven track record, and list of clients that are among the most recognized brands around the world. We look forward to working together to help event marketers and owners fully leverage the best mobile event technology on the market.”

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