In support of North American Meetings Industry Day, QuickMobile, the global leader in mobile enterprise meeting and event apps, released the official mobile app for the meeting and event industry’s first Mobile App Certificate Program.
The program, announced in January 2015, is for anyone who wants to build a foundation on mobile event technology and understand how it can be used to build and measure success at conferences and events.
Professionals who take advantage of the self-directed mobile learning (m-learning) program can earn up to 10 continuing education units (CEs) towards Certified Meeting Professional (CMP and CMP-HC) accreditation and recertification requirements. The app was developed in partnership with Meeting Change, etouches and Sonic Foundry, and is available for download from the iTunes and Google Play stores.
Creating Meeting App Experts
“Mobile event apps continue to grow in popularity and are proving to have a dramatic impact on the success of meetings and events around the world,” said Craig Brennan, CEO, QuickMobile. “We initiated this certificate program to turn meeting professionals into mobile event app champions who can lead their organizations and clients in planning, building, managing and deploying apps at all their events. Officially launching this program on the day for recognizing the impact of meetings on North American businesses, communities and economies is perfect timing. We appreciate the efforts of our partners Meeting Change, etouches and Sonic Foundry for making this app a reality.”
The certificate program was created for meetings professionals and enterprise teams interested in adding mobile expertise to their portfolios. Through the app, participants can access more than 30 different learning modules that cover topics, such as history and future of mobile apps, mobile app terminology, best practices for design, delivery and deployment, and the role of data and analytics, among others.
Students earn their certificate through an onsite review session and exam and complete coursework at their own pace and on their own schedules through the mobile app. Program app users can also take notes and message peers through the app, take polls and content surveys, and share insights through integrated Twitter and LinkedIn social channels.
QuickMobile’s Tahira Endean, CMP, and Meeting Change’s Mariela McIlwraith, CMP, CMM, MBA, created the course content.
“I was excited to collaborate on this program because of the opportunity to help planners leverage mobile to tackle some of our greatest challenges, including measuring event impact, engaging participants, and offering new forms of effective sponsorship recognition,” said Mariela McIlwraith, president, Meeting Change.
The Power of Video
All of the course modules are delivered by video through an integration with Sonic Foundry’s award-winning Mediasite video streaming technology. Mediasite allows QuickMobile to manage and deliver video content on demand while tracking attendee interaction with the courses, including the exact number of minutes they watched, and if they pause and come back to watch more.
Integrated Registration Software for Easy Data Sharing
etouches is partnering with QuickMobile to provide the registration website for the certificate program. etouches registration software integrates with QuickMobile’s mobile app and analytics platform, and user information captured through the website is automatically populated in the certificate app. As a result, event planners only have to enter their attendee registration details one time.
“The opportunity to partner with QuickMobile complements our company’s focus on education,” said Oni Chukwu, CEO, etouches. “We launched a similar training program for our software earlier this year, and this allows us to expand on what we already have. We appreciate working with partners that hold the same values and produce services and products like we do. We see this program as a great opportunity to help the industry grow.”
The certificate program costs $229 USD, which is due upon registration. The Convention Industry Council will grant CE credits upon completion of the program.
For more information about the program, visit http://goo.gl/ZuPdlq.
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