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Reed Travel Exhibitions launches ILTM Japan

Organizers of the International Luxury Travel Market (ILTM) tradeshows, Reed Travel Exhibitions announces the launch of ILTM Japan, which is scheduled from March 11-13 in Kyoto, Japan.


Japan is home to the second largest population of high-networth individuals after the U.S.

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Reed Travel Exhibitions wants to repeat in Japan its success with events like ILTM Americas held in Mexico.

And Japan is one of Asia’s largest outbound travel markets, spending $27 billion in 2011. A strong yen, lower fuel surcharges and increased air capacity have contributed to a 15 percent increase so far this year in the growth of Japan’s outbound traffic. ILTM Japan is a niche event created to give international exhibitors the opportunity to meet with high-end, luxury travel agents, planners and tour operators to reach high-spending Japanese luxury travelers.

“ILTM Japan will provide an in-depth experience for high-end buyers from across the world to discover Japan’s full range of diverse wonders and meet face-to-face with the providers of these exclusive experiences,” said Alison Gilmore, exhibition director, ILTM. “We have been increasingly aware of the demand from ILTM clients to focus on Japan as a key source market of high-spending, discerning travelers. ILTM Japan will provide a direct opportunity for a selection of the world’s elite travel products and experiences to reach the most discerning of Japanese luxury travel agents and specialists.”

Each of the buyers and suppliers invited to attend ILTM Japan must be accredited for participation. About 50 of each will be invited to the specialist event, and pre-scheduled appointments will be arranged on a strictly one-to-one ratio. But outbound travel will not be the only type of travel pitched during the event. With inbound travel to Japan increasing by 40 percent in 2012, ILTM Japan also will welcome a small number of selected international buyers to discover the appeal of the broader Japan.

“We are excited to hear the news of ILTM launching a brand new event in Kyoto,” said Daisaku Kadodawa, mayor, Kyoto. “I am confident that this will be a great opportunity for Kyoto as well as Japan to show that it is a unique destination with abundant nature and culture for experienced travelers.”

ILTM Japan joins Reed’s luxury travel market portfolio, which includes ILTM Americas, ILTM Asia and ILTM Africa.

 

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