Reed Travel Exhibitions, a travel and tourism events organizer, rebranded its IBTM portfolio, which will now become “ibtm events – connections mean everything.”
At the same time, six of the current eight events will also have a new brand image and logo identifying them by region (excluding AIME and ICOMEX). Notably, EIBTM is to become “ibtm world” in line with its status as a global industry event.
“As our family of ibtm events evolves, we need to clearly establish each individual event proposition for the market that they serve. We have also introduced different event formats for a number of our events over the last two years, but the common denominator for them all is still the same defining principals, that they deliver top-level Hosted Buyers and connections which in turn create business opportunities. At the same time, EIBTM is the flagship show for the portfolio and must be defined as representative of the world,” commented Sallie Coventry, portfolio director, ibtm events portfolio.
Reed’s footprint now extends to six continents due to its events, the acquisition of ICOMEX as well as the brand extension — a ‘taste of ibtm‘ at World Travel Market Latin America. New logos will communicate each show’s proposition and the region that it serves. This firmly establishes them in the market, giving individual status for that event while also retaining the ibtm brand equity.
Together the events in the newly branded ibtm portfolio annually provide access to more than 5,000 suppliers from 100 countries, 19,000 event organizers and more than 110,000 pre-scheduled meetings take place.