The Reno-Sparks Convention and Visitors Authority Board of Directors selected Charles Harris to be the organization’s next president and CEO as of Nov. 16. Harris will report directly to the RSCVA Board of Directors and will plan, coordinate, direct, and will be responsible for all activities associated with the operation of the RSCVA and its facilities.
Harris is currently the chief marketing officer and executive VP of Public Affairs for Visit Anaheim, where he has served as a senior executive since 2014 and is responsible for developing and implementing strategies related to marketing, communications, public relations, advertising and web development. Under his leadership, Anaheim played host to the successful 2019 IPW conference, the annual tradeshow displaying the best of America’s travel and tourism product. His team earned more than 100 awards in recognition of excellence in marketing including two California Poppy Awards given by Visit California. He has also held roles as the vice chair of the Visit California Brand & Content Committee and co-marketing chair of the Orange County Visitor Authority, as well as seats on the Anaheim Transportation Network’s Board of Directors and Cal Travel’s Government Relations Committee.
A former sports management executive who has worked for the Los Angeles Dodgers, Anaheim Ducks, Angels Baseball and UC Irvine Athletics, Harris is also an avid landscape photographer with two grown children.
“I am grateful to the board for their confidence and excited to join such an enthusiastic and talented team,” says Harris. “With its unique combination of outdoor adventure and downtown excitement, Reno Tahoe is poised to take its place among the nation’s most compelling destinations, and I can’t wait to get started.”
Reno Tahoe is a dynamic, four-season resort destination in a spectacular natural setting—where America’s largest alpine lake meets “The Biggest Little City in the World.” Here, genuine Western heritage and hospitality are served up alongside a region in the midst of an exciting transformation, offering travelers world-class attractions, outdoor adventure and an annual calendar of cultural, culinary and sporting events. Reno Tahoe is marketed by the Reno-Sparks Convention and Visitors Authority, an organization established in 1959 to promote convention and tourism business in Washoe County, which includes Reno, Sparks and North Lake Tahoe. For more info, visit www.VisitRenoTahoe.com.