


Welcome back to “A Look Back at Tradeshow History.” This month, we turn to January issues from the past 25 years, a snapshot of how the industry has responded to disruption, growth, and change.

Budgets drive every decision. The range of the budgets can be staggering, but one thing stays the same: success comes down to strategy, not just size of spend.” — Cara Michalowski, president of LUXX Exposition Services.

In the high-stakes world of marketing, every exhibit, activation, and event is a shot at building brand love, capturing hearts, and generating ROI. But here’s the truth: Too many agencies promise results and deliver excuses. Storylink Creative doesn’t play that game. They play to win—with you, for you, and alongside you.

First Annual The Best of Show Stand (BOSS) Awards Judged by The Experiential Design Authority (TEDA), this new awards program is designed to showcase and





Align Exhibits continues its national growth with the addition of Raluca Huelskoetter as Senior Account Executive. She brings more than 15 years of experience supporting complex exhibit programs and managing long-term client relationships across diverse industries.

Cedar Park, TX – Align Exhibits announced that it has relocated to a new facility in Cedar Park, Texas, supporting the company’s continued growth and long-term investment in operational excellence and client service.

One of Canada’s largest convention centers can be found on Canada Place, along with the Pan Pacific Hotel and a terminal for cruise ships. The Vancouver Convention Center (VCC) opened in 1986 and following a 2009 expansion has 466,000 square feet of exhibit hall space, 20 meeting rooms and a ballroom.