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When the Experience Becomes the Brand Message

In today’s events, audiences rarely remember a specific slide or a particular sentence from a presentation. What tends to remain is the experience surrounding that moment: the atmosphere in the room, the visual energy of the stage, the rhythm created by light and sound, and the way the environment supports the story being told.

Forthcoming Austin Convention Center

In keeping with Texas’ expansion and redevelopment of convention centers (see our Dallas CC Spotlight) Austin is revamping the Austin Convention Center (500 E. Cesar Chavez Street), but in a typically Texas big way: the old Austin Convention Center was demolished to make way for an entirely new venue due to open in September of 2029 (just in time for South By Southwest). The project’s named Unconventional ATX and plans to create a bigger, newer convention center with the latest in tech, amenities, and more.

The Dream Team: Aligning Together

Align Exhibits, a national leader in tradeshow exhibit solutions, is making waves with its recent growth, innovative services, and commitment to clients’ success. Founded in 2025 by six industry veterans, with a clear purpose of establishing partnerships, transparency, and costumer service through the simplification of exhibit building.

George R. Brown Convention Center Spotlight

Laying in the heart of downtown Houston, George R. Brown Convention Center (GRB) (1001 Avenida de las Americas) was named after Houston entrepreneur, philanthropist, and civic leader, George R. Brown. The Texas Eastern Transmission Company (of which Brown was an investor) donated over half the real estate needed to build the center, which opened in September of 1987. It replaced the old Albert Thomas Convention Center.

In Memoriam: Michael R. Joncek

  Michael R. Joncek October 7, 1968 – March 1, 2026 Michael Robert Joncek of Las Vegas, Nevada, passed away on March 1, 2026, at

FIT Exhibition and Experience Design Program Celebrates 20 Years

Of the common questions asked in the tradeshow, exhibitions, and events industry the most asked is this: how do we let people know we exist? Furthermore, how do we inspire and help cultivate the community to help it grow? Education has often been the answer sought, whether that is in mentorship or training programs. Of these programs, one has stood out and in 2025 it celebrated a pivotal milestone.

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