My caffeine habit takes about $6 out of my pocket most mornings, bumped up to $8 when my student interns are working in the office. Gas for the commute to meet them face-to-face is another $12 or so, round-trip. There is the extra time spent catching up on client work, planning the next project phase, and doing assessments.
Concerns about cost are nothing new, but the current economic uncertainty leads event marketers to prioritize their expectations with cost-cutting tactics. Instead of panicking about the expense of a new exhibit, first consider:
Align Exhibits announced the addition of Tanner Holmes as Account Manager, further strengthening its client delivery team with a steady, execution-focused leader known for managing complex trade show programs.
The 10-by-10 booth is the historical building block of expo floors so the question is, how much technology can you squeeze into that space and how much will it increase engagement?
Retirement is a word that evokes mixed emotions—excitement for freedom, fear of the unknown, relief from long hours, or worry about leaving behind an identity built over decades. For many professionals, the decision is not as simple as reaching a certain age or savings goal. It’s deeply personal and requires reflection on timing, purpose, and practicalities.
NewGen Business Solutions, a leading partner of Oracle NetSuite, the #1 AI-powered cloud ERP business management software, was honored at SuiteWorld, Oracle NetSuite’s annual conference for customers, partners, and developers. SuiteWorld featured keynote presentations on product innovation, educational sessions, hands-on workshops, and valuable networking opportunities.
The International Association of Professional Congress Organisers (IAPCO) and PCMA have formalised a strategic collaboration through the signing of a Memorandum of Understanding (MOU) at PCMA Convening Leaders 2026, last week in Philadelphia, Pennsylvania. The agreement strengthens cooperation across thought leadership, professional education, research, and emerging leader engagement within the global business events industry.
ColorCraft, a leading custom trade show exhibit design and fabrication company, has launched a newly redesigned website aimed at more effectively reflecting the company’s evolving capabilities, portfolio, and approach to experiential structures and environments.
ColorCraft, an Orlando-based leader in custom trade show exhibit design and fabrication, has named Wayne Larsen as the recipient of its 2025 “Founder’s Award of Excellence.” Presented annually by ColorCraft CEO and Founder Doug Hughes, the award recognizes an employee who exemplifies the company’s longstanding commitment to excellence by demonstrating quality, accountability, and execution at the highest level.
NPARALLEL + Atomic Props, an experiential marketing agency that transforms brand interactions into moments of connection through award-winning trade show exhibits, immersive brand activations, and innovative OOH installations, is pleased to announce that Bruce Powell has joined the team as Account Director.
Structure has appointed Dave Callahan as director of operations in Chicago. Callahan brings more than 30 years of experience across the tradeshow, event, and museum industries. His background includes production, warehouse operations, site supervision, project management, estimating, sales, and accounting, giving him direct experience with both day-to-day execution and operational oversight.
