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Owning the Brand

by Pat Friedlander If you sat through a marketing class prior to the new millennium, you learned the customer, not the company, owns the brand.

Ion Exhibits Unveils New Website

submitted by Michael Larmon, Ion Exhibits CAROL STREAM, IL – Ion Exhibits, a leading design and fabrication firm specializing in award-winning trade show exhibits and

Beyond the Booth

A New Wave  of Activations On today’s tradeshow floor, the battle for attention is churning. Rows upon rows of exhibits vie for attention. Each hopes

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