Global full-service event and experiential marketing agency Impact XM recently announced the appointment of Shana Carr to Chief Operating Officer.
As Impact XM’s Chief Operating Officer, Carr will lead and scale the company’s growth and act as a strategic partner to CEO Jared Pollacco in setting and driving organizational vision and operational strategy.
“As our agency continues to grow at an incredible pace, we are thrilled to welcome Shana to the team as our COO,” said Jared Pollacco, CEO of Impact XM. “Her passion for leading, coaching and motivating those around her will be extremely instrumental in helping us take our work to the next level, both internally and externally with our clients.”
With over 25 years of experience in the tradeshow, event, experiential marketing and brand environment industry, Carr has held multiple roles at top event marketing companies including President and Vice President. Her diverse background offers a blend of strategic insight, operational oversight, program/business management, and financial evaluations to clients and organizations.
“I’m incredibly honored to take on this new role at Impact XM,” Carr said. “Over the next few months, I look forward to immersing myself in the people and the business here. I am extremely grateful to be working alongside some of the most hardworking and creative individuals in the industry, and I am excited for the opportunity to listen and learn from them as I help the agency develop and implement actionable plans and timelines to further succeed.”
