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Shepard Expands Marketing Services with Addition of Cory Smith

Shepard Exposition Services are expanding their marketing and strategy services with the hire of Cory Smith (pictured right) as managing director of digital solutions. Smith’s role will be to work with clients to grow attendance and enhance customer experience with the activation of strategic technology planning at each touchpoint for the event.

Smith will join Shepard’s marketing services team which provides supplemental services for their clients to help design events and optimize their acquisition, retention, and engagement efforts. The demand for expertise in the creation of engaging experiences has risen in the past few years, increasing the need for strategic implementation of event and marketing technology.  

Smith brings a wealth of expertise to Shepard, having most recently served as group director over several media properties in marketing communications for a well-known business media company. In his 25 year career, Smith has managed over 26 different annual events in 12 different industry sectors including three of the largest trade shows in the U.S. Throughout his career, Smith has sourced and implemented many martech and event technology solutions for audience acquisition, customer journey, attendee tracking and managed the data analysis for strategic event positioning. He has been recognized through promotion and company awards programs for solid performance and leadership abilities.  

“As technology continues to permeate the event world, we want to ensure our clients have access to the latest products and services that best fit their needs,” says Steve Basch, chief executive officer. “Smith adds a unique combination of skills and experience to our marketing services team so that we continue to provide best-in-industry consultation to our clients.”  

The ongoing investment in expert personnel is evidence of Shepard’s commitment to providing innovative and progressive solutions for all their customer’s exhibition and meeting needs.  

Shepard Exposition Services is a nationwide, full-service event production company transforming spaces into engaging and immersive environments. With over 100 years’ experience, they provide corporate events, tradeshows, conferences, and exhibits with the solutions needed to produce fresh and evolving face-to-face experiences. Their solutions include marketing strategy, creative and design, logistics, event technology, digital tools, and production and entertainment.  For more info, visit www.shepardes.com.

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