To highlight its service-focused determination toward members, clients and employees, Sho-Link, a nationwide I&D provider, re-designed its logo. Officially launched at the August Leadership Meeting in San Diego, the new logo is now utilized nationwide.
“The evolution of our brand identity reflects the forward motion Sho-Link is taking to demonstrate our commitment to being a service leader,” explained Scott Rudel, president, Sho-Link. “This change represents the growth and maturity we have experienced as a company since we were initially formed in 1993.”
In addition to the logo, Sho-Link provided employees with resources clearly defining the reinvigorated path it is taking.
Colleen Johnson, vice president of business operations at Sho-Link, stated, “This step unifies our employees in clarifying our shared goals, priorities, and objectives. As our employees embrace this direction, our members and their customers will benefit.”
Further emphasizing the message, two guest speakers from within the Sho-Link membership shared their expertise. Justin Hersh, CEO of Group Delphi, presented information on the importance of having a brand identity and what that truly entails. Mindy Baxter, VP business development of Hamilton Exhibits, spoke on the practicalities involved in refreshing a company’s brand.
Prior to the August meeting, the corporate administrative staff and Sho-Link’s traveling supervisors learned of these upcoming changes. For the first time ever, Sho-Link’s traveling supervisors grouped together in Rosemont, Ill. for a training session that included an introduction to the refreshed branding direction.
Sho-Link’s culture revolves around its core values of consistently great customer service, partnership, communication, employee pride & recognition, resourcefulness, adaptability, execution, and accountability. Its refreshed brand emphasizes this promise.