As in real estate, location appears to be the key to SIGGRAPH 2010 posting a 100 percent increase in attendance over its 2009 conference and exposition.
Held at the Los Angeles Convention Center, July 27-29, the five-day conference and three-day exposition on computer graphics and interactive techniques attracted 22,549 artists, researchers, gaming professionals, filmmakers, students, and academics from 79 countries. Only about 11,000 individuals ventured to New Orleans for the 2009 conference.
“We draw more locally when the conference is in Los Angeles,” said Mike Weil, exposition manager for Hall-Erickson, Inc., which manages the SIGGRAPH event. “There are a lot of Hollywood-based animation and gaming professionals to draw from. The studios don’t mind sending staff to the conference for a day or two versus sending them to New Orleans for a week. Based on this turnout, we will likely come back to Los Angles more often in the future.”
Exhibitors and exhibit square footage was also higher this year compared to last year with 160 exhibitors sprawling across 46,000 square feet. Last year, 140 exhibitors accounted for 40,000 square feet of exhibit space sold.
Candy Adams, aka, the Booth Mom and highly regarded exhibit industry consultant, said she was thrilled with the turnout at her client’s 20 by 20 exhibit showcasing the King Abdullah University of Science & Technology.
“We were absolutely slammed,” Adams said following the first day. “I am sure it is because the technology on display, super computing and visualization, is so bleeding edge.”
Tom DeFanti, a research scientist with the University of San Diego and a consultant representing King Abdullah University said, “Traffic in our booth has been non-stop, beyond capacity, better than I expected. People have been walking past because we are too busy. It’s too bad, but we can’t help it.”
Pixar Animation Studios’ 20 by 30 exhibit was also slammed, but Renee Lamri, RendarMan sales and marketing event manager for Pixar Animation Studio, gave much of the credit to its exhibit’s design. The design replicated the Sunnside Daycare center from Walt Disney/Pixar Animation Studios’ popular “Toy Story 3.” Debuting at SIGGRAPH, the movie-themed exhibit was constructed using wood, metal and tension fabric and cost about $70,000.
“People just love it,” Lamri said. “We are very particular about our images and General Graphic Exhibits (GGE) does a great job of recreating our images. That’s why we go back to GGE year after year.”
Located in San Francisco, GGE is a mid-size exhibit design company serving the convention, museum, and creative markets.
SIGGRAPH 2011 will be held at the Vancouver Convention Centre in Vancouver, Canada, August 7-11.
Aleta Walther is a Southern California-based marketing communications professional, freelance writer and experienced corporate exhibit manager. Contact Aleta at email@example.com.