ExhibitTrader.com, a Dallas-based corporation and total exhibit solutions provider, was selected for the design, fabrication and installation of an eco-friendly 15-foot-by-40-foot custom in-line exhibit for its client, Smurfit Kappa North America. In a joint collaboration with the Smurfit Kappa team, Bella, Nth Degree and other key partners, ExhibitTrader.com created a captivating experiential sales environment that debuted at the Pack Expo Show in Las Vegas in September.
In the exhibit space, Smurfit Kappa showcased a full line of product and service offerings to customers through graphic presentation, AV and product display pedestals. They displayed a 14-foot cardboard “Box Man” as a crowd stopper and provided areas for face to face reception with giveaways, snacks and tables for seating.
As a part of the custom AV presentation, a store visualizer was featured which brings a new kind of realism to packaging prototypes as they are placed and simulated in real time within a 3D virtual store. This technology provides customers a realistic and real-time presentation of what packaging models will look like at the point of sale, on the shelf next to the competition using a complete product launch in 3D, including retail-ready packaging, displays and other branded items.
Smurfit Kappa required ExhibitTrader.com to design and fabricate an eco-friendly exhibit to represent its long standing corporate commitment to “open the future” of our environmental responsibility. The exhibit featured a sprawling 14-foot-by-40-foot back wall, highlighting a colorful and vibrant full height 20-foot eco-friendly fabric SEG graphic, double-sided cam locking wall panels covered in designer white eco laminates.
The display was trimmed in long spans of recyclable aluminum covered with wood grain eco laminates, reception and multi stage AV monitor cabinetry and tables equipped with charging stations were covered with eco laminates and table bases of recyclable aluminum. Low-voltage LED lighting was used throughout the entire exhibit for illumination of the large SEG graphic, a raised cutout logo, product pedestal down lighting at floor level and the internally highlighting a multi-tiered 14-foot blue chevron as part of the logo representation.
“The team at Smurfit Kappa was a delight to work with on the project and all the effort put in by everyone involved was a big success,” says Lindsay Rogowicz, senior account manager. “The exhibit received multiple compliments from client partners, industry peers and neighboring exhibitors”
Smurfit Kappa North America operations include 13 corrugated operations and one folding carton plant both in the U.S. and northern Mexico, a paper mill in Forney, Texas, and several recycling facilities. SKNA is also a leading producer of honeycomb with three plants in northern Mexico and four packaging solutions plants. The operation also includes the regional experience center in Dallas and a sales office in Chicago.
ExhibitTrader.com is a professional online exhibit company. The company provides customers desktop access to creative marketing experiences, affordable trade show display solutions and superior customer service without the overhead. Tradeshow exhibit offerings and services deliver a high-impact presence with highly successful results. For more info, visit www.exhibittrader.com.
