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Sorin Group chooses nParallel to showcase Cardiac Rhythm Management

nParallel announced that it will customize a rental tradeshow display for the U.S. Cardiac Rhythm Management unit of the Sorin Group.


The U.S. Cardiac Rhythm Management unit of the Sorin Group will exhibit at Heart Rhythm 2012 in May.

nParallel is a full-service agency that creates, crafts, and takes charge of displays and fixtures designed to establish brands in tradeshow, retail and corporate environments. Sorin Group, headquartered in Milan, is a global, medical device company and a leader in the treatment of cardiovascular diseases. Its U.S. Cardiac Rhythm Management unit is based in Plymouth, Minn.

“nParallel was the agency that offered the most creative approach for tailoring a rental display so that structurally and graphically it looks like it is our very own,” said Kim Nickel, marketing communications manager, U.S. Cardiac Rhythm Management, Sorin Group.

“Brand marketers’ budgets are tight, and they have to find ways to do more with less,” said Megan Diamond, president, nParallel. “In addition, many companies these days are much more selective about which shows they will do. With more limited tradeshow budgets and schedules, renting a display can make sense financially. nParallel provides creative and account management services that are both top-notch and cost-effective to every tradeshow client.”

“Every client has a budget we have to work within,” said Al Jessen, 3D designer, nParallel. “Regardless of the size of the budget, the key to success is to design the display environment around a strategic idea that tells their brand story. When the inspiring idea comes first, a rental exhibit from nParallel never looks like a generic display rented out of a catalog just to stay on budget.”

The U.S. Cardiac Rhythm Management unit of the Sorin Group will exhibit at Heart Rhythm 2012, the 33rd annual Scientific Sessions of the Heart Rhythm Society, on May 9-12, 2012 at the Boston Convention and Exhibition Center, Boston.


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