With the international event industry still seriously affected by the restrictions due to the COVID-19 pandemic, London-based Full Circle’s close-knit team of directors is excited to announce the appointment of Steve Comar in the newly created position of group managing director. He is responsible for delivering the company’s new action strategy and is tasked with placing the U.K.’s only end-to-end agency into a leading position as the industry resurfaces.
“The opening will take different shapes, with different regions and business sectors opening up in different ways and at differing speeds,” says Comar. “Certain new event elements will be ubiquitous, but with no guarantee that any relaxation of restrictions won’t be reversed, this makes the gradual start-up of the economy particularly difficult to navigate for businesses, who have a great many issues to consider.”
Comar is very well known as a former director of both GES and Freeman. Recognized as a talented and passionate figure, he comes to Full Circle with a vast knowledge of commercial event tactics across many sectors and has been brought on to ensure all organizers and planners can readily access a high-level of expertise as the industry feels its way back.
“Full Circle represents the people who really care about steering the industry towards greater viability and growth,” says CEO Steve Barratt. “I want people to understand what a difference it can make to your bottom line when you pick up the phone to your contractor and get 30 minutes of the CEO or MD’s time.”
Full Circle is the U.K.’s largest end-to-end exhibition and event supplier. Principally run by Steve Barratt and Helenya Jones, it has bases in London, Manchester and Scotland and serves event organizers and planners with a full range of in-house services, giving maximum accountability and control over every aspect of your event. The pair launched Early Action Group in the 1980s before a period of consolidation and outside investment saw the U.K. industry change dramatically. Early Action Group sold to Opex in 2011, was bought by venture capitalists and renamed The SO Group in 2012 and finally became part of U.S. giant Freeman Group in 2013. Recognizing the decline of some of the U.K.’s best-loved events, Full Circle is on a mission to repair the broken links between organizers and contractors and ensure vital knowledge stays in the industry and can be passed on. For more info, visit www.fullcircleeventsltd.co.uk
