Tradeshow Campaign, Developed in Partnership with Storylink Creative, Delivers Major Revenue and Lead Gen Gains
Sound Agriculture has been honored with a Gold Stevie® Award in the American Business Awards® for Marketing Campaign of the Year in the Agriculture/Industrial/Building category. The award recognizes the remarkable success of a strategic trade show initiative developed in close collaboration with experiential agency Storylink Creative.
The campaign centered on enhancing Sound Agriculture’s booth experience and driving awareness around its newest product launch. Together, Sound Agriculture and Storylink reimagined the brand’s exhibit, creating a high-impact environment designed to engage decision-makers, spark product interest, and convert conversations into measurable outcomes.
“Working with Storylink has tremendously impacted the way we show up at trade shows,” said Joanna Ramos, Sound Agriculture’s Manager, Field Marketing. “They really inspired us to think bigger about what’s possible with our booth, and the results speak for themselves.”
- 56% increase in average revenue per order placed at the show
- 100% of those orders included the newly launched product
- 42% of booth visitors qualified as sales-ready leads — up from just 7% the previous year
- 2x increase in the number of quality leads generated year over year
“This campaign is proof that when solid strategy meets creative design, real business impact follows,” said Jake Riehle, senior account manager at Storylink. “We’re proud to partner with Sound Agriculture, whose bold vision and trust in our Proven Process helped us turn their exhibit into a revenue-driving, lead-generating powerhouse.”
The American Business Awards are the nation’s premier business honors program, recognizing excellence in organizations of all sizes and industries.
For more information on Sound Agriculture, visit www.sound.ag.
To learn more about Storylink Creative, visit www.storylinkcreative.com.
