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Suntec brand going international

Suntec International Convention and Exhibition Services, a member of the ARA Group, is ready to expand the Suntec brand and services beyond Singapore into a global forum. Pieter Idenburg, CEO of Suntec Singapore and Suntec International, announced the launch of the new entity at IMEX 2010 in Frankfurt, Germany.

Suntec International will provide a wide range of services that include sales and marketing representation, venue management and consultancy services, with a focus on customized solutions for clients.

“As a pioneer in Asia’s MICE industry, we are delighted that the strategy we put in place some years back is now coming to fruition with the formation of Suntec International,” said Idenburg. “Many venues have previously requested our skill in managing their centres and providing consultancy services. We are now ready to accomplish this through Suntec International.”

Idenburg believes Suntec International is well positioned for this launch.

“It has been an exhilarating journey as we see our efforts now bearing fruit and we have the privilege to showcase a genuine Singapore product,” he said. “Together with our combined knowledge in running venues and our understanding of both Asia and the nuances of the MICE industry, it puts us in good stead as a trusted entity.”

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