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Surf Expo, the largest and longest running boardsports and beach/resort lifestyle tradeshow in the world, appointed a sales category manager for the show’s Surf, Skate, Tech and Performance sections.

Ryan Nettleton brings to Surf Expo more than 14 years of experience in event operations, sales and marketing and account management on multiple sides of the expositions model as an exhibitor, a show manager and a contractor.

“I am so thrilled to welcome Ryan to the Surf Expo team. His wide breadth of experience in the tradeshow industry will greatly benefit the show as well as our exhibitors,” noted Roy Turner, show director, Surf Expo. “Ryan’s knowledge of what exhibitors need as well as what is possible on the show floor will be a great asset.”

He most recently was regional director of sales with The Expo Group. Along with his experience in the events industry, Nettleton’s passion for fashion and the outdoor lifestyle has inspired him to create his own brand and clothing line.

Nettleton is replacing Amy Hornby, who joined The Kitchen & Bath Industry Show (KBIS) as sales manager. Both KBIS and Surf Expo are owned by Emerald Expositions.

“I’m thrilled to be at Surf Expo. This new role combines all the things I’m passionate about,” said Nettleton.

He will start immediately and be based out of Surf Expo’s Atlanta headquarters.

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