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Surf Expo, the global watersports and beach lifestyle tradeshow, welcomed back an industry veteran to its sales team.

Returning to support the show is Nikki Houston Duroe, who will oversee the sales of Surf Expo’s Swim, Lifestyle, Boutique and Footwear categories.

“We are honored to have Nikki return to Surf Expo. Her extensive experience in the industry and knowledge of Surf Expo will be an asset in amplifying our categories. We could not be happier!” said Roy Turner, show director, Surf Expo.

Houston Duroe managed Surf Expo’s boardsport categories, including surf, skate, wake, wind and kite over a nine-year period of unprecedented growth. In 2008, she joined the Imprinted Sportswear Shows as group show director for seven annual shows. Most recently, she was the digital and sponsorship sales manager for NY NOW, SURTEX, signature mix marketplace and the International Contemporary Furniture Fair.

“I am thrilled to rejoin the Surf Expo team. The industry and culture is an enormous part of who I am and to have the opportunity to be a part of the stellar Surf Expo team twice in my career is a dream come true,” said Houston Duroe.

Houston Duroe will start immediately and will be based out of Surf Expo’s headquarters in Atlanta.

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