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SURTEX reports successful 2015 edition

The 29th annual edition of SURTEX, North America’s premier exposition and conference for the selling and licensing of original art and design, ran May 17-19 at New York City’s Jacob K. Javits Convention Center. A dynamic mix of artists, illustrators and licensing agents showcased art and design at the successful 2015 edition.

SURTEX is the premier exposition for selling and licensing original art and design in North America.
SURTEX is the premier exposition for selling and licensing original art and design in North America.

“SURTEX offers art and design for every taste – traditional to contemporary, abstract to figurative and more – and this year’s event attracted attendees from increasingly diverse categories,” said Liz Crawford, vice president and group show director, SURTEX. “The common denominator, amid such a wide variety of styles and themes, is the exceptional business opportunities provided to SURTEX participants.”

The opportunity to meet, network and establish relationships with retailers and manufacturers, as well as a myriad of others attending SURTEX, are often the start of long-term, partnerships that take an exhibitor’s licensed work of art through to a finished product. A connection with Harrods of London three years ago at SURTEX took Working Girls Design’s art first into Harrods, then onto their e-commerce site and now into the airport in London.

“SURTEX lets us take our brand to new places,” said Tonja Steel, owner/author, Working Girls Design, Inc. “This year, we have made varied contacts from T-shirt transfers to high-end handbags or $1,000 canvases. Buyers are very focused and they are here specifically to find artwork that fits their needs.”

Beyond exhibits, business best practices in a wide variety of categories such as licensing, monetizing art and trend-spotting were explored through SURTEX’s conference program, presented in three separate tracks: CORE, ADVANCED and TREND AND BEYOND. In addition, SURTEX’s Trend Theatre delivered insights into the latest design, style and buying trends in a variety of product categories. Hosted by industry experts, color forecasts, children’s fashion trends and millennial buying patterns were among the many topics analyzed as part of the nine-part series.

Beyond these educational sessions, SURTEX also hosted designext, an annual international design competition honoring art and design students for exceptional surface design work. Lucy Harris, a senior working toward a BA in Fashion and Textile Design at the Winchester School of Art, University of Southampton, UK, was recognized as the 2015 Grand Prize winner.

The 2016 edition is slated for May 15-17 at Jacob K. Javits Convention Center in New York City.

For information and registration, visit surtex.com

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