Face Value: Live vs. Digital Marketing
January 11, 2021
by Larry Kulchawik, IFES past president Since face-to-face marketing in all forms has been put on hold, virtual alternatives have been given more attention than
Menu
by Larry Kulchawik, IFES past president Since face-to-face marketing in all forms has been put on hold, virtual alternatives have been given more attention than
by Bob McGlincy, director, business management at Willwork Global Event Services Wherever there are crowds, there is the possibility to sell products and to make
by Bob McGlincy, director, business management at Willwork Global Event Services On Dec. 18, the Center for Exhibition Industry Research announced, “approximately 97 percent of
by Bob McGlincy, director, business management at Willwork Global Event Services “Those who are so fortunate to see it hardly know what most to admire.
by Bob McGlincy, director, business management at Willwork Global Event Services Since the start of the pandemic, a record number of 2020 tradeshows postponed or
by Bob McGlincy, director, business management at Willwork Global Event Services “The Crystal Palace,” home to The Great Exhibition of 1851, was a glittering glass
Exhibit City News welcomes a new weekly column, The Tradeshow Times by Willwork’s Bob McGlincy, who promises to alternate between tradeshows today, tomorrow and yesterday.
by Jim Obermeyer How to write “I changed a light bulb” on your resume: “Single-handedly managed the successful upgrade and deployment of a new environmental
by Peter King, CEO, Melbourne Convention and Exhibition Centre “Thank goodness for cricket.” There is indeed no doubt about that—what a wonderful game! But the
by Amadeus Finlay The world of social media is complex, multi-dimensional and ever changing. Within such unpredictable waters, a little calm and dependability is a
