AIPC: Let’s Get Real – All Visitors Are Not Equal!
Tradeshow and Event Attendees Prove Their Economic Worth by Rod Cameron (pictured above), exec. director AIPC and JMIC With many destinations feeling increasing pressures and even community backlash from growing numbers of visitors, particularly as these are driven...
AIPC: Melbourne Convention and Exhibition Centre Embraces the “Customer Journey’
by Peter King (pictured above) These days convention centers need to put a major effort into staying ahead of the competition by understanding who their customers are and what’s important to them. At the MCEC, that has meant a specific initiative focusing on the...
AIPC: Center and Association Partnerships in D.C.
by Greg O’Dell (pictured above), President and CEO, Walter E. Washington Convention Center (pictured above) and Events DC Both centers and event organizers have a shared stake in a successful outcome for any given event since whatever satisfies attendees is the best...
