American Marketing Association

ACVB Selects Jo Ann Herold as 2020 Chair

The Atlanta Convention & Visitors Bureau (ACVB) welcomes Jo Ann Herold to serve as chair of the board of directors for 2020. Herold is chief...

Tradeshow Strategies: Revamping the Marketing Model for Millennials

by Cynthya Porter For exhibition managers, change is a constant in terms of the tradeshow environment, with evolving technology, economic factors and design trends upending...

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