Whether it’s exhibiting at a tradeshow or hosting a targeted gathering, what a company wants to achieve in terms of return on investment, or ROI,
November is a month of giving, which also rings true within the tradeshow industry itself. Tradeshow firm employees give back to their communities by volunteering
Needless to say, the current economic “challenges” have forced many companies to let employees go— at all levels. Salespeople who sell into these companies are
The rise of social media is a double-edged sword for corporations.
Possibly the best, or at least most monetarily accurate, way to measure your ROI for a tradeshow is to determine the total sales dollars derived
Exhibit City News followed up with Geoff Donaghy, president, AIPC, on the success of this year’s International Association of Convention Centres (AIPC) Conference, held this
Las Vegas Sands Corp., a developer and operator of integrated resort destinations, continues to set the industry standard in developing sustainable business practices with a
Explaining who they are and why they practice corporate social responsibility (CSR) are defining statements that are central to how the leadership and employees at
I always get that fluttery feeling of excitement when I walk up to the exhibitor registration desk at a tradeshow; for me, even though I
Folks who create exhibits wield power. The selection and juxtaposition of objects, use of sensory and emotive media, manipulation of the brand and the dynamic
