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Thailand Touts Alternative Cities at IMEX America

(Pictured above: Nichapa Yoswee, left, senior vice president of Thailand Convention and Exhibition Bureau, and Susan Robertson, interim president and CEO of American Society of Association Executives)

Thailand Convention & Exhibition Bureau (TCEB) is promoting events in alternative destinations beyond Bangkok and Pattaya through its new campaign—Meet Now—which was highlighted Sept. 10-12 at IMEX America in Las Vegas.

TCEB is inviting buyers and planners to select regional Thai locations for their events. All these locations are fully equipped with meeting facilities, accommodation and attractions for MICE groups. A wide range of exclusive activities and authentic local culture is designed to enrich experiences and generate maximum return on investment.

Hua Hin, a seaside resort southwest of Bangkok, has over 10 four and five-star hotels, as well as numerous attractions including salt spa treatments, palm sugar production and herbal treatment products (part of a comprehensive reforestation program).

Other “off the beaten track” destinations promoted by the new campaign include Chiang Mai, Chiang Rai in the North, Rayong in the East, Phuket and Samui island in the South, each with unique setting, character and culture. Chiang Rai has particular expertise in premium coffee and tea production in Thailand.

TCEB’s campaign “Meet Now” puts the spotlight on the varied conferences and events facilities of alternative cities. The bureau offer planners series of dedicated support schemes, suitable for groups of a minimum of 30 people and who are staying for at least three nights.

Another element of “Meet Now” is designed for planners holding events in either of the two big sister cities—Bangkok or Pattaya, where minimum pax requirement is 50 and minimum three-night stay.

The “Meet Sustainable” support scheme rewards events of 50 pax at minimum three-night stay which exercise at least two out of seven elements of sustainability practices, such as offering reusable badges or donating leftover food and souvenirs produced by the local community.

“While we enjoy great success in our major cities, we’re keen to promote alternative locations that are not as widely known to global business event planners,” says Nichapa Yoswee, senior vice president of TCEB. “There’s plenty for planners to discover in these ‘off the beaten track’ destinations—from sea cruises, luxury spas to indigenous textiles, Thailand has something for everyone.”

Thailand is ready to redefine business events with new ideas, using locations beyond its key cities. TCEB has been promoting these new locations and helping them to curate local activity programs to offer to MICE groups.

“Thailand is a unique partner for planners looking to exceed client expectations,” says Yoswee. “We keep planners’ requirements to maximize return on investment and resources front of mind.”

The Thailand Convention and Exhibition Bureau (TCEB) has been the country’s official government agency supporting, promoting and developing global and regional business events (Meetings, Incentives, Conventions and Exhibitions – MICE) in Thailand since 2004. As a strategic partner and sanctioned liaison, TCEB co-creates successful solutions with companies and organizations to realize MICE events of every scale and type. For more info, visit https://pco.asn.au.

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