by Mike Morrison
As we move into the final chapter of the 2020 calendar year for The Don & Mike Show podcast for tradeshows, events and experiential marketing industries, much time has and will be spent discussing moving things forward for 2021 to attempt to rebound from this dismal, disappointing and wretched 2020 year.
Complicated by governmental chaos in Washington over stimulus and overall handling of the COVID-19 coronavirus, election banter to the extreme from all parties involved, states shutting down businesses and mandating seclusion for most of the year has only been surpassed by the industries we cover and, more importantly, we work in to make a living, have been all but completely decimated. In summary … 2020 sucked.
At press time, election results were not determined; however, it will probably be some time before all things are sorted out and a path to move forward, if in fact that is the case at all, is determined.
The Don & Mike Show continually interviews guests who have influence over these changes, can offer professional and relative information and speculate how the industries can sustain themselves moving forward. One thing is for sure … the industries inclusive of tradeshow, event and experiential will not look like those in the past for a long while … if ever again.
The Don & Mike Show can be heard on Fridays at TheDonAndMikeShow.net; ExhibitCityNews,com; Facebook (www.facebook.com/DandMshow); LinkedIn (www.linkedin.com/groups/12096643/); Twitter (twitter.com/DonAndMikeShow1) and most all podcast platforms including iTunes, Google, Spotify and many others.
Mike Morrison is the national sales director for WS Displays as well as co-hosting and producing “The Don & Mike Show” podcast, now closing in on more than 200,000 listens. Contact him at thedonandmikeshow@gmail.com or mike@wsdisplay.com.
This story originally appeared in the Nov./Dec. 2020 issue of Exhibit City News, p. 19. For original layout, visit https://issuu.com/exhibitcitynews/docs/ecn_nov-dec_2020
