February 27, 2024 6:04 PM
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THIS Partners with CMG to Introduce The Prosperity Triangle

THIS logoCMG logoTotal Hospitality Industry Solutions is proud to announce its partnership with Chris Meyer Global to present and promote a new and unique business model, The Prosperity Triangle. The model develops prosperous connections for destination marketing organizations (DMOs), economic development groups and chambers of commerce.

Ray Ezelle THIS“This model is a win-win for all entities involved,” says THIS President Ray Ezelle (pictured right). “Relationship building is the foundation of any successful business collaboration and successfully under the Prosperity Triangle model. As a collective industry, we know the goal is to sell, and we are here to help you achieve your goals. The combined experience between both Total Hospitality Industry Solutions leaders and the team at Chris Meyer Global will undoubtedly bring our industry to new heights and enhance global connectivity worldwide.”

THIS and CMG recognized the need to quickly develop solutions in support of the hospitality, meetings, and events industries in the wake of COVID-19. Tourism is the life blood for many destinations.

Tourism has been called the first date of economic development. Meyer developed and utilized the Prosperity Triangle when he was VP of Sales for the Las Vegas Convention and Visitors Authority. Meyer successfully leveraged the synergy between the DMO and the other two sides of the triangle for a more significant impact on the economic success of Las Vegas. This model included prosperous partnerships cultivated through the LVCVA’s designated appointment as the World Trade Center Las Vegas and further collaboration with the Las Vegas Chamber of Commerce. Meyer was then able to scale down this process for smaller destinations.

During Meyer’s time at the LVCVA, Las Vegas experienced record-breaking visitation with numbers exceeding 42 million guests in a single year, including nearly seven million business travelers attending more than 24,000 meetings and conventions. Meyer’s efforts were essential in securing Las Vegas’ title as the nation’s top tradeshow destination for a record 25 years, as awarded by the Trade Show News Network. Meyer was actively engaged in growing the number of international visitors to the region, particularly as meetings and conventions became increasingly global in scope. Accordingly, Meyer led the oversight of airline development for Las Vegas during one of the most prosperous years in the destination’s history, welcoming more than 50 million passengers for the first time.

The synergy between the three sides of the prosperity triangle can raise the community’s profile and open the door to enhanced opportunities for traditional business expansion, relocation and new start-ups. The Prosperity Triangle synergy can also highlight the quality of life issues critical to relocation decisions and a residents’ attitude about where they live.

With a deep understanding of promoting the tourism industry ranging from hotel operations, DMO management, event sales, airline development and international business relations, THIS and CMG are committed to working with clients to scale to their specific needs.  With decades of experience, tChris Meyer, CEM, CMP CMGhis team firmly recognizes the untapped potential for developing connections between hospitality and business entities on both a local and global scale. THIS and CMG can also provide top-of-the-line data analysis to develop further business trajectory.

“Now is the time to act,” explains Chris Meyer (pictured right), CEM, CMP and CMG CEO. “The tourism industry, whether business or leisure-related, need to innovate and develop connections that will drive the business forward continually.”

Gary Schirmacher THISGary Schirmacher (pictured left), CEO with THIS adds, “We are thrilled to partner with CMG to help destinations and associations find ways to engage their communities to grow experiences and revenue during this time of recovery for the hospitality, meetings and tourism industries. Chris and his team will bring amazing resources to our THIS clientele.”

For more info about the team developing The Prosperity Triangle and supporting their extensive industry expertise, visit THIS and  CMG.

Total Hospitality Industry Solutions is focused on assisting Destinations Management Organizations, Hotel Companies, Meeting Industry Suppliers, and Event Organizers globally with the challenges they face in the current event environment. For more info, visit www.this-ez.com.

Chris Meyer Global is an entity driven by the opportunity to create thriving teams that lead hotel and event industry professionals to international success. Led by the celebrated and award-winning Chris Meyer, CEM, CMP, valuable connections, meaningful collaborations and targeted goals are sure to come to fruition. With nearly 30 years of experience in the industry, Meyer provides unprecedented guidance, expertise and networking relationships that produce lucrative results.  For more info, visit chrismeyerglobal.com.

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